All things happy birthday greeting card
Blue Mountain cards, in fact, introduced the all occasion blank greeting card to the public. The company was also responsible for introducing expressive free form poetry to their cards, replacing the traditional, formal rhyming messages used up to that point. Blue Mountain Arts introduced the electronic greeting card to the world when they launched their free e card website in 1996. The electronic greeting card concept grew from the Schutz family practice of keeping in touch with their college age son through electronic messages and greetings. Once, again, through its line of e cards, Blue Mountain Cards was an innovator.