See my blog on paper greeting card
So the company was sold while things were still really really hot in the dot com sector. An amazingly well-timed move. Looking back, there are many things I wish I had done differently. So now it's 2008 and what is a business model like Blue Mountain Cards still doing around? You could argue that the management team at Blue mountain cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate. I often wonder if management teams like that are really lucky or create luck due to their experience.